Ad-tech’s byline is that it’s “the largest gathering of digital marketers,” and with an attendance of over 10,000 people and over 250 exhibitors, it certainly felt like it. The only other gathering that might be as big is Ad-tech’s own New York shows.
Ad:Tech's Startup Innovator's Alley
It was clear that digital marketing is a huge space, with a lot of interest in many areas, and almost an endless supply of vendors trying to deliver solutions in each area.
And from cruising the sessions, it was clear that the biggest topics on people’s minds were mobile, and social media strategies, as most of those sessions were packed.
Some of the highlights included a keynote speech from Arianna Huffington, Editor-in-Chief of the Huffington Post. She gave some good insights about leadership, her own traits for success, and some insights that helped her get to where she is today.
The expo floor had a lot of great companies to look at, and, something I liked to see was that it had a couple of areas devoted to startups in the digital marketing space. Nice to see large expos helping out startups.
All in all, the conference was great, and seeing the wide range of exhibitors – some of which, I’ve never heard of – was fantastic. Check out ad:tech’s other upcoming conferences at http://www.ad-tech.com, – they have a total of 7 more stops around the globe.
